Sony will launch its new high-end smartphone Xperia Z1 at the end of the month to strengthen its offering in the premium market. The opportunity to review the strategy of premium Japanese manufacturer.
Since the release of the Xperia Z in March, Sony opts for the premium on the Android smartphone market. A current strategy that played by many players such as Acer, Alcatel One Touch or Wiko against. It seems that Sony is so pretty well, and soon the Japanese automaker strengthen its premium offering with the arrival of the Xperia and Xperia ultra Z Z1. The opportunity to take stock of the situation with Samir Yahou (product marketing manager at Sony Mobile France).
Can you describe the situation of Sony Mobile on the French market?
Sony Mobile is the third player in the French market with 10.2% market share in the last quarter.Our goal is to reach 15% at the end of the year thanks to the recent arrival of Xperia M on the segment of entry-level repositioning Xperia Z whose price will drop to 500 euros and strengthening our premium offering with the introduction of Ultra Z and Xperia Xperia Z1.
Sony Mobile is the third player in the French market with 10.2% market share in the last quarter.Our goal is to reach 15% at the end of the year thanks to the recent arrival of Xperia M on the segment of entry-level repositioning Xperia Z whose price will drop to 500 euros and strengthening our premium offering with the introduction of Ultra Z and Xperia Xperia Z1.
What is the outcome of the Xperia Z?
With Xperia Z, we have the ambition to win in the upscale segment. We won our bet. The sales of the Xperia Z since its release, but especially to maintain the level of these over time, allow us to be today, one requested by the distribution of the high-end segment actor. Sony is now a key marked on the premium segment. With the upcoming price drop 500 euros on the Xperia Z, by the end of the month, we even expect a recovery in sales of this product.
With Xperia Z, we have the ambition to win in the upscale segment. We won our bet. The sales of the Xperia Z since its release, but especially to maintain the level of these over time, allow us to be today, one requested by the distribution of the high-end segment actor. Sony is now a key marked on the premium segment. With the upcoming price drop 500 euros on the Xperia Z, by the end of the month, we even expect a recovery in sales of this product.
Sony has unveiled the Xperia Z1, can you tell us about the smartphone?
Xperia Z1 is the smartphone that combines the expertise Sony. A more qualitative Smartphone with his piece aluminum frame and the use of tempered glass lens. For the photo, we have equipped the Z1 a G lens with a wide angle 27 mm (34 mm against Xperia Z) and large F2.0 aperture, which was made especially for the RS Exmor CMOS sensor Mobile. Including the integration of BIONZ processing algorithm of the concocted by our teams of Sony Cyber-shot who directly participated for the first time on a smartphone picture. We also added new applications (Social Live Info Eye, Timeshift Burst Effect and AR), the Xperia Apps camera whose catalog should quickly expand and reach fifty by the end of the year.
Xperia Z1 is the smartphone that combines the expertise Sony. A more qualitative Smartphone with his piece aluminum frame and the use of tempered glass lens. For the photo, we have equipped the Z1 a G lens with a wide angle 27 mm (34 mm against Xperia Z) and large F2.0 aperture, which was made especially for the RS Exmor CMOS sensor Mobile. Including the integration of BIONZ processing algorithm of the concocted by our teams of Sony Cyber-shot who directly participated for the first time on a smartphone picture. We also added new applications (Social Live Info Eye, Timeshift Burst Effect and AR), the Xperia Apps camera whose catalog should quickly expand and reach fifty by the end of the year.
Our 5-inch widescreen Full HD is based on the Luminosity technology to deliver a wider palette of colors. Xperia Z1 is powered by the Qualcomm Snapdragon processor 800 2.2 GHz, and our interface is very fluid. Moreover, you will find the 4 icons: Album, Walk-man, Film and PlayStation.We have integrated our unlimited services Play Memories Online, Music unlimited, unlimited video.Moreover, we will soon be 100 euros content Xperia Ultra Z and Z1 and for our tablet. Finally, we offer a wide range of accessories NFC.
What are the main improvements compared to Xperia Xperia Z1 Z
We changed the design to make it even more premium. The screen technology is better and provides better color management as well as up-scaling, for example. We integrated the Snapdragon platform is the most powerful in the world to date. Regarding the photo, the sensor has changed from 13 to 20 megapixels. The size of the sensor is 70% larger than the Xperia Z, which will capture more light and increased sensitivity.
We changed the design to make it even more premium. The screen technology is better and provides better color management as well as up-scaling, for example. We integrated the Snapdragon platform is the most powerful in the world to date. Regarding the photo, the sensor has changed from 13 to 20 megapixels. The size of the sensor is 70% larger than the Xperia Z, which will capture more light and increased sensitivity.
Xperia Z has the distinction of being waterproof (IP57). Xperia Z1 is too, and we have improved the seal since the smartphone is IP58 certified and can be immersed in fresh 1.5 meters deep water for a maximum of 30 minutes. We also improved the battery since it goes from 2300 to 3500 mAh.
Xperia Z1 is announced at a price of 699 euros. Will it be available from the operators?
The smartphone will actually marketed and costs 699 euros and available from the end of the month, shortly after the arrival of the Xperia Z Ultra. It will be available in three colors: white, black and purple. On operators, it will be present in most of them, but unfortunately I can not confirm the price with subsidy.
The smartphone will actually marketed and costs 699 euros and available from the end of the month, shortly after the arrival of the Xperia Z Ultra. It will be available in three colors: white, black and purple. On operators, it will be present in most of them, but unfortunately I can not confirm the price with subsidy.
Interview by Stephane Deschamps.
Samir Yahou, product marketing manager at Sony Mobile France, and Xperia Z1.
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